E-mail newsletters are a great way to keep in touch with your customers and prospective customers. But almost all marketers get them wrong. Here are ten things they continually screw up: They assume permission. 31% of B-to-B marketers and 17.4% of B-to-C marketing assume permission, based on assumptions like “They are already a customer.” or… Read More
Here are some more tips to crank up business in a tough marketplace. 1) Get out of the office now Go talk to customers. Ask deep questions. Listen. Show them you care. Go talk to salespeople. What are their biggest concerns? What would they change if they could change only one thing? Go talk to… Read More
The world was once much simpler for hotels. Watch your “comp set,” of hotels in the area and crack the whip on salespeople to keep those rooms occupied. Place some ads in the local press and on TV and watch the room fill. It is a nice, simple world. Unfortunately, Mr. or Ms. Hotelier, it… Read More
Search Engine Optimization (SEO) Articles – Mr SEO: When to outsource SEO and when to keep it in house.
Dear readers,In this slowing economy, executives are busier than ever. They are in constant meetings and bombarded by email. They face pressures in the office and at home. It’s time to shake things up folks. First, focus on search engine optimization. Anne Holland, founder of Marketing Sherpa, calls SEO “huge, huge, huge.” Eyeballs are online… Read More