The world was once much simpler for hotels.
Watch your “comp set,” of hotels in the area and crack the whip on salespeople to keep those rooms occupied.
Place some ads in the local press and on TV and watch the room fill.
It is a nice, simple world. Unfortunately, Mr. or Ms. Hotelier, it also no longer exists.
The Web just turned your business on its ear. The customer is now in control. The “comp set” is what the customer might consider, not the hotels in the area. Salespeople talk to those who already know everything.
Enter SEO for hotels. Search Engine Optimization. Hotels need SEO. Hotels must do SEO. When consumers and business travelers go to Google and search, you MUST be found. People who cannot find you, cannot book with you. It is that simple.