Integrating sales and marketing for revenue growth

Sales and Marketing need to be tightly integrated toward a common goal of revenue growth. Too many times marketing is siloed and not aligned with sales. How does one go about aligning sales and marketing? Communications is the key. Go talk to the salespeople. What are they hearing? What do they need? Make regular communications… Read More

Marketing is the imperative in a tough economy

Every morning, I pour a cup of coffee and open the Wall Street Journal — my morning tradition for over 25 years. Recently, my routine is different. Every morning today I read a litany of woes: “Job losses are the worst since 1974.” “Week on Wall Street. It’s Raining Job Cuts.” “Retail suffers the biggest… Read More