Technology has rendered traditional selling activities obsolete. Just think about it.
- Phone calls blocked by voicemail, Caller ID and the Do Not Call Registry.
- TV ads blocked by DVRs.
- Radio ads blocked by satellite radio
- Trade shows and newspapers are dying a slow death.
What are we to do? If the old way doesn’t work, what do we do?
Welcome to the new world of Inbound Marketing. For a fun and very entertaining picture of this new work, click this YouTube video by HubSpot.
Attract customers using search marketing, blogs, wikis, RSS, Landing Pages, Twitter, Pay per click, social networks, StumbleUpon, and websites. Inbound marketing’s the future and it is here today. So the next time you tell your salespeople it is a numbers game — your number is up.
It is time to become a real sales leader and embrace change.
For companies looking for best practices in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads and implement processes for business to business lead generation.
Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers. He can be reached at (516) 284-4930 or mailto:firstname.lastname@example.org.