|I wish to post this excellent write-up from Aaron Strout of Mzinga. Please visit his blog as well. I wish to share his ideas because I have seen so many poor selections based on 1.0 techniques below. Even I used the 1.0 process below — and I hired the wrong man — whom I fired after about six months.
What is the benefit of leveraging online communities as well as tools like the Sales Drive test? It can save you LOTS of time and weed out poor candidates who look good on paper.
Hiring in a “2.0” World
Like many other companies, here’s what our basic hiring process looks like today:
Don’t get me wrong, you can obviously get good candidates this way. For instance, when I needed to hire a marketing manager a year ago, I followed the process above and posted my job description to one of the oldest communities on the Web i.e. Craigslist. The result was impressive – 30+ resumes in 48 hours and several qualified candidates. However, what was broken about the process is that I ended up spending the better part of two weeks doing interviews. This go around, I don’t have that same luxury so I need to find a better way to locate the best possible candidates with the right skill sets.
What’s Broken | How to Fix It
Now I understand that this is a necessary evil but that’s where the power of community and social networks can really augment the process. In today’s world:
My other issue I have is that even if someone looks great on paper, they may not be great in person. Now short of perfecting video conferencing (even that can be gamed), there is no substitute for a face-to-face meetings. However, if I could get a better sense of who someone is first beyond the 25-30 bullets they’ve used to sum up their career, I may be able to weed out people earlier on in the process. Conversely, I may be end up NOT weeding out someone that would have been cut early because I loved their blog or I know two or three of their colleagues.
What’s in this for Me/Us?
What’s in this for You?
For companies looking for best practices in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads and implement processes for business to business lead generation.
Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers. He can be reached at (516) 284-4930 or mailto:firstname.lastname@example.org.