How to start the new year with a bang

In a short time, the holidays will end and we’ll all be back at work looking to crank up revenues to make 2010 a great year. If you’re like most other businesses that sell to businesses, you’ll be looking for more sales-ready leads. So what can you do to ensure the new year gets off… Read More

How to build trust with people who don’t know you

Trust is the key to winning customers today At a recent meeting of the CEO members of Vistage, a question arose.  In order to sell, companies need to build trust with people who don’t know you.  In other words, strangers.  People who might be interested in buying our products and services, but they don’t know… Read More

Time of day segmentation

Great post by Mike Damphousse of Green-Leads on time of day.  Here’s the link There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just… Read More

My interview with Kim Albee of Genoo Jeff Ogden Jeff Ogden is President of Find New Customers “Lead Generation Made Simple.”  Find New Customers helps companies implement best practices lead generation programs to find and acquire new customers. Jeff is also author of the highly acclaimed white paper,How to Find New Customers, which is being taught to MBA students at the University… Read More

Remarkable content – what is it and how do I get it?

If there is one thing the marketing experts agree upon, it’s this: Marketers need to “Think like a Publisher” and develop a continual stream of remarkable content. Here are recommendations from top marketing experts: Paul Dunay, who heads global services marketing for Avaya and authors the excellent blog Buzz Marketing for Technology told me we’re… Read More