Close More Deals Faster by Harnessing Trigger Events


For those of us in sales, we find that deals move when something happens. Not when you call or stop by — the prospect buys when he or she has an event that prompts movement from the status quo.

The foremost expert in Trigger Events is Craig Elias of Shift Selling.  I had the opportunity to host Craig on a recent webinar entitled “Close More Deals by Christmas.”  It was a great presentation and I share it here. I hope you enjoy it.

Close More Deals by Christmas

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