Video – great book on B2b e-marketing by @ardath421


What do you think? We love comments and people who share.

Focus Roundtable on B2B Lead Generation

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is a lead generation company in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) deliver low cost lead generation developing and implementing marketing lead generation programs to improve the way you find and acquire high quality sales leads using best practices in b2b lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.


 

7 thoughts on “Video – great book on B2b e-marketing by @ardath421

  1. Hi Jeff,

    I read this book a few months ago and I agree with you that this book is a must-read for every serious b2b marketeer around.

    It is cleverly written and gives practical advice on how to setup a lead nurturing campaign that covers the entire buying proces.

    With the knowledge gained from this book I’m trying to set up a lead nurturing strategy myself for the company I joined recently, Colour My Company.

    Kind regards,
    Robbert
    @HeuvelMarketing

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