Good content isn’t enough, Mr/Ms CMO. You must publish.

I’m seeing a trend.  Finding a lot of companies that offer white papers, webinars, and other content.   The company thinks “Hey, we’re doing a great job.” But in the eyes of search, you are a robust and static web page.  Your job is not done.

You MUST publish – regularly. This is why a blog is so important. Come up with something you can change every day. You want your website to be more like CNN than a dictionary.

What are you publishing every day?

Check out our Thought Leadership Interview series.

Every business today needs a Chief Content Officer.

Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to and enter hashtag #b2bchat.

Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s on his third white paper) and holds a BBA in Marketing from the University of Notre Dame.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.

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