I’m seeing a trend. Finding a lot of companies that offer white papers, webinars, and other content. The company thinks “Hey, we’re doing a great job.” But in the eyes of search, you are a robust and static web page. Your job is not done.
You MUST publish – regularly. This is why a blog is so important. Come up with something you can change every day. You want your website to be more like CNN than a dictionary.
What are you publishing every day?
Every business today needs a Chief Content Officer.
Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s on his third white paper) and holds a BBA in Marketing from the University of Notre Dame.