Love this post. Mack takes the giving metaphor to the nth degree. Kudos to him.
You need a Chief Content Officer.
Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from theUniversity of Notre Dame.