Gobbledy-Gook Words Don’t Work

If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. And believe it or not, there is a Boston area software firm that suffers from the same problem, which hampers B2B lead generation programs.

This is a real company, believe it or not. They’re a West Coast technology firm that sells computer storage technology. Here’s how they describe their company on Linkedin. (ABC Corp is not their real name.)

ABC Corp is the premier storage system for scalable Linux clusters. ABC delivers exceptional scaling in capacity and performance while extending appliance-like ease of management to a virtually boundless storage system for High Performance Computing (HPC) organizations around the world. All ABC storage clusters contain the object-based, PanFS™ parallel file system.

Using ABC storage solutions, organizations can achieve maximum application performance while reducing total cost of ownership (TCO) by driving cost and complexity out of their storage infrastructures. ABC solutions break the storage I/O bottleneck and are deployed in a broad range of government, academic and Fortune 500 organizations.

Oh my God! What an abortion. Do you talk this way to your prospects? Which happens first – their eyes glaze over or they fall asleep?

Put yourself in the prospect’s shoes. You have a problem. You need a solution. My computers may be slow, but we don’t know why. We’re running low on space. Does the above sound like a solution? Not to my problem.

Simplify. Put it in the prospect’s terms and talk in plain English. Keep it simple and entertain. Your prospects will respond.

Do this right now! Download the Gobbledy Gook Manifesto by David Meerman Gobbledy Gook ebookScott from Find New Customers.

Check out our Thought Leadership Interview series.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.

19 thoughts on “Gobbledy-Gook Words Don’t Work

  1. Excellent post. I was checking constantly this blog and
    I am impressed! Very useful info specifically the last
    part 🙂 I care for such information a lot. I was looking
    for this certain information for a long time. Thank you and
    good luck.

  2. Thanks for any other informative site. Where else may just I
    am getting that type of information written in such an ideal
    manner? I have a challenge that I am just now working on,
    and I have been at the look out for such info.

  3. I feel this is among the so much important info for me. And i’m satisfied reading your article.
    But want to statement on some common issues, The website
    style is ideal, the articles is in point of fact nice : D.
    Good process, cheers

  4. Profession spiritual readings, cash forecasts and a clairvoyant’s expectation for
    business can easily match career astrology and
    also money predictions, frequently reinforcing identical

  5. As I claimed I do not actually obtain readings on the web so I was actually
    brand new to all this so I carried out certainly not desire to squander my money
    and time on everything pointless.

  6. In the results of the simple free of charge
    IQ exam you are going to find how many inquiries you addressed accurately,
    as well as for each inquiry the right solution.

  7. Yet then Ruthy mentions something that discomposes
    your cage, I observe your sweetheart loves you, I think about if you adore your own self as high as he adores you?” You stutter your thanks as well as set down the phone.

  8. Clairvoyant reading professionals typically clarify that their abilities with reviewing fuel or even tarot memory
    cards have actually established coming from childhood.

  9. If you’re certainly not satisfied along with your final reader reading, whether by
    phone or even by psychic conversation online, these
    experts are going to return your funds from that reading or give
    you the amount of time back to try all of them again – your

  10. While you might certainly not get a free of charge or even customized
    reading in a mystic chat room, home owners could be in a position to
    get some handy pointers and also pointers relating to telepathic growth, clairvoyant devices like tarot cards or
    religious development coming from an expert spiritual.

  11. The most ideal means to verify that your telepathic is giving home owners correct relevant information and also is actually geniune is by
    inquiring concerns concerning your past times.

  12. Transform the page to learn just what to try to find
    in a table saw as well as which saw is best for you, in addition to some handy methods from This Old Home
    master craftsman Norm Abram.

  13. Radial arm table saws, which have the saw mounted above instead of underneath the table, make straight cuts, too, but not in as many different ways as a regular table saw.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s