Brilliant idea by Marketo. Jon Miller (at left) and Phil Fernandez (VP, Marketing and CEO) have hit on something.
Take the smartest people, invite them to participate and create a series of expert webinars around the issue customers care about most. Marketo calls it Revenue Master Series.
As a B2B marketer, you can do this too. Find the top experts (The ones your prospects – and not your CEO – trust) and create a series of events around them. Not one event – series.
Click for details – Revenue Master Series
Check out our Thought Leadership Interview series.
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.
