Marketing Automation Acceleration service launched

John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.” Chris Selland of Selland Capital says “For the most part, marketing automation outsourcing is the way to go. For a lot of mid-sized businesses in particular, they into a situation where they… Read More

8 Implicit Lead Scoring Criteria

In order to determine online behavior that indicates a propensity to buy, you need to go beyond the traditional BANT measures – Budget, Access to Power, Need and Timeframe. There are other types of online behavior that you can track. These “implicit actions” indicate a propensity to buy. These metrics were taking from the extremely… Read More