5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )


This was a fabulous post and very popular. For good reason.

5 Lessons a BtoB Marketer can Learn from "Breaking Bad" Have you heard of AMC's critically acclaimed series "Breaking Bad?" If you're a business to business marketer, you ought to check it out. I consider it an Owners Manual for B2B marketing today. Perhaps you've never seen "Breaking Bad." If not, let's get you up to speed. Here's how they describe it: Breaking Bad follows protagonist Walter White (Bryan Cranston), a chemistry teacher who lives in New Mexico with his wife (Anna Gunn) and teenage son … Read More

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