How to create a great case study

Did you miss yesterday’s post on the “6 Keys to B2B Marketing Today?” Check it out if you did.

Case studies – results clients get from the use of your company’s products and services – is one of the most useful tools in the salesperson’s arsenal.  But how do you create a great case study?

You need  a formal process.

Case Study Worksheet

This is one of the many free tools offered at Find New Customers.

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Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “Lead Generation Made Simple.”
While you’ll find a plethora of experts, Find New Customers is the simple place to learn and share. He’s also an expert in Lead Nurturingand was a special guest on SalesBuzz Radio. “If more people listened to Jeff, a lot more would be sold.” Said Dan McDade of PointClear.

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