5 Tips for Developing Strong Buyer Personas (via )
Great post and now with sharing buttons, by the Fearless Competitor.
Buyer Personas are the foundation of great B2B marketing. Without personas, you simply cannot be great at demand generation. Personas are needed to tell you where to launch your campaigns, what topics to cover, what content you need, etc. To understand why personas are so important and to see a sample, refer to my earlier blog post, Personas are Critical, Mr/Mrs CEO. But I ask business leaders for “personas” in my day to day dealings with them, t … Read More