Leveraging the mobile platform in marketing automation

(Please note that Aprimo is a client of Find New Customers. Though we strive for independence and honesty, we feel it important that our readers be aware of any fiscal relationship.) Recently, I wrote a post describing mobile as “the most intimate of communications devices.” That post received rave reviews. But now a marketing automation… Read More

No Fearless Competitor posts next week

While we’ve been publishing regularly on every weekday morning at 11am ET/8am PT, next week Fearless Competitor is taking a hiatus. Going on vacation with the wife and kids. Tomorrow’s video clip “60 Seconds with the Fearless Competitor” will be our final post for a week. (Almost, we have post running on Monday.) Fearless Competitor… Read More

Mapping marketing content across the buying cycle and personas (via )

Event we did with Marketo on mapping content across the buying cycle. Today Find New Customers hosted a webinar today featuring Jon Miller, VP, Marketing at Marketo.  Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. One of the key principals he shared… Read More

Tips for using online video to engage prospective buyers

With more and more having high-speed internet connection, video is huge and growing more popular all the time. (Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.) As a result, online video is an important channel for business to business marketing. But we want to… Read More

Thought Leader Interview #10 – Leadsloth Jep Castelein

Our goal is to bring you insights from the smartest people in B2B Marketing today. I’m excited about this interview. This time we interviewed a sharp guy in marketing — Jep Castelein, better known as LeadSloth, “Smart Ideas for Lazy Marketers” We help increase marketing’s impact on the bottom line. If you like what Jep has to say,… Read More

The Era of the Specialist has Arrived

In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies” David Siteman Garland argues that the era of big companies and big firms is over. “Do-it-yourself tools makes it accessible (to anyone)” You can read this post at 5 Predictions . He goes on to describe the demise… Read More