Leveraging the mobile platform in marketing automation

(Please note that Aprimo is a client of Find New Customers. Though we strive for independence and honesty, we feel it important that our readers be aware of any fiscal relationship.)

Recently, I wrote a post describing mobile as “the most intimate of communications devices.” That post received rave reviews. But now a marketing automation software company, Aprimo, has introduced an exciting new product titled Aprimo Mobile Studio. It does justice to that intimate device.

Aprimo Mobile Studio addresses three main challenges.  These are situations where work typically cannot be done. Sure, you can call people and send/receive emails, but you cannot look at a marketing calendar, approve a campaign, etc.

  1. Making use of downtime (waiting for a flight, in a hotel room, etc.)
  2. Marketing campaigns stop while awaiting approvals
  3. Sales is unable to access relevant content and profiles when on the road.

Aprimo Mobile Studio is unique in it enables marketers and salespeople to do every function while on the road that they could do in the office. But also notice the simple and elegant interface, expressly designed for the mobile device.

From the mobile device a user can do many functions, including

  1. Approvals – Approve content for a marketing campaign
  2. Tasks – Complete the work assigned to me
  3. Activities – Search for open activities
  4. Digital Assets – View the content in your marketing library
  5. Visitor Monitoring – Who is on your website? What are they doing?
  6. Send Marketing emails – Send a note using the standard company format
  7. Digital Profile – Before a meeting, look at the entire history of the person you are to meet with
  8. Reports
  9. Global Search

One of the smartest things Aprimo did was to design a new interface which runs in a mobile browser. This makes it extremely fast, simple, and platform independent. If your company has a mix of Blackberries, Androids and iPhones, every single person can use this interface despite the different operating systems. Had they designed it as an iPhone app, it would only work with the iPhone.

Let’s also touch on the ability to send marketing emails from the mobile device. One of the biggest challenges of marketing is ensuring consistent quality. But using the standard email formatting, you can ensure standards are enforced.

Looking for an enterprise level marketing solution for larger firms? Want to make everyone more productive? Check out Aprimo. Great company and great products.

What do you think? Do you need a mobile platform? We love comments and provide simple buttons for sharing.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.

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