Tips for using online video to engage prospective buyer (via )


Video is essential in B2B marketing today. This popular blog post shares key insights. With more and more having high-speed internet connection, video is huge and growing more popular all the time. (Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.) As a result, online… Read More

Michael Bosworth on natural customer-centric salespeople


Most heads of sales and sales recruiters look for consistent quota achievement, earnings history and industry experience in evaluating salespeople. Are they looking for the right things? Actually, no. What they ought to be looking for is customer-centric oriented salespeople. As you’ll see below, companies look for the wrong salespeople. How can someone with zero… Read More