60 Seconds with the Fearless Competitor – Episode 15


In this Friday’s show, we take a look at Forrester Research’s reviews of the websites of marketing software firms – Alterian, Oracle, SAS and Unica. Then we take a look at the grades each one of these received.

Finally, we share the marketing take-away. What you can use from this in your business today?

We hope you enjoy this week’s show and tune in every Friday at 11am ET for “60 Seconds with the Fearless Competitor.

Have a terrific weekend.

Due to domain theft, we had to make some changes.

Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of three highly acclaimed white papers

  1. How to Find New Customers (sponsored by Marketo)
  2. Definitive Guide to Making Quota, and
  3. Moving from Transactional to Conversational Email Marketing (sponsored by Genius.com)

as well the e-book, Prospect Driven Marketing (with Communication Strategy Group) and holds a degree in Marketing from the University of Notre Dame. (Notre Dame is teaching B2B marketing to the next generation using this content.

Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.

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