The Power of Social Networks – Trust


Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. “Jeff, I know you so well from social media, you’re like an old friend.” Someone I never met considers me an old friend? Still think social media’s a waste of time? Build trust with people, like in the book, Unmarketing.… Read More

The exciting, challenging, scary world of B2B marketing


(Don’t miss the Fearless Competitor appearing live on HubSpotTV on November 19th at 4:00pm ET) There’s never been a more exciting – or a scarier– time to be a B2B marketer. In a recently study by MarketingSherpa, they found fully 8 out of 10 companies saying a lack of quality sales leads is their biggest… Read More

Fun times at Find New Customers!


Here’s our busy calendar. Come meet the Fearless Competitor at any of these. Or watch our video! November 11th at 4:00pm ET Engaging Buyers with Personality – webinar with Acxiom November 17th at 11:00am ET Lead Generation Roundtable sponsored by Focus.com (I’m hosting) November 19th at 4:00pm ET Special guest on HubSpot TV February 28… Read More