The ultimate value question

“If I am your ideal customer, why should I buy from you rather than from your competitors?” From the smart folks at MarketingExperiments, that is the first question every business leader need to answer. If you don’t have a clear and cogent answer to the question – stop. Do not pass Go. What do you… Read More

3 Ways to Address the Content Marketing Challenge using the LSL Model

Our webinar is today – Engaging buyers with Personality. Click the link to sign up. And tune into HubspotTV on November 19th to see me live. Joe Pulizzi presented some interesting data at the HubSpot conference in Boston, the New England Content Strategy Meetup, including the chart found here. Here are some key data he… Read More