Over the holidays, check out the B2B Marketing “library”


With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic troubles of 2010, they are undoubtedly thinking. How can we ensure 2011 is a lot better than… Read More

Demand Generation Predictions for 2011 (from Eloqua)


What does the future hold in business to business lead generation? Eloqua recently hired a journalist, Mr. Jesse Noyes, who interviewed six top experts business to business lead generation (including me) for an article entitled “Demand Generation Predictions for 2011” Here’s how Elouqa introduced the article: With a new year on the horizon, marketers are thinking… Read More