Over the holidays, check out the B2B Marketing “library”


With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic troubles of 2010, they are undoubtedly thinking. How can we ensure 2011 is a lot better than… Read More

Demand Generation Predictions for 2011 (from Eloqua)


What does the future hold in business to business lead generation? Eloqua recently hired a journalist, Mr. Jesse Noyes, who interviewed six top experts business to business lead generation (including me) for an article entitled “Demand Generation Predictions for 2011” Here’s how Elouqa introduced the article: With a new year on the horizon, marketers are thinking… Read More

Hubspot TV – the Inside Story


Have you heard of Hubspot TV? It’s a weekly online marketing show by Hubspot. Airs every Friday at 4:00pm ET online. If you’ve not seen it, tune in tomorrow at 4:00pm – it’s airing on Tuesday due to the Thanksgiving holiday. Do you know the real inside story of HubspotTV? If you’ve watched it, you certainly… Read More

A few thank-yous (After all, it’s Thanksgiving week)


A few thank you’s from the expert in marketing lead generation, Fearless Competitor. @fearlesscomp on Twitter. Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog? Very interesting article, I think. We also invite you to visit Find New Customers, the home of the business to business… Read More

What’s Really Working in BtoB Lead Generation


I had an opportunity yesterday to host a radio show on business to business lead generation with three top marketing lead generation experts for Focus.com. Mac McIntosh of Mac McIntosh Inc. and AcquireB2B Paul Mosenson of NuSpark Marketing Mac McConnell of BlueBird Strategies This Expert Roundtable discussion was a lot of fun and a great… Read More

The sorry state of sales today – from Jim Dickie of CSO Insights (via )


Attended Selling Power  Webinar: 2010 Sales Performance Challenges; Jim Dickie and Gerhard Gschwandtner recently and heard one of my favorite presenters, Jim, present a litany of sorry statistics from the beginning of 2009 (undoubtedly worse today), which I share with my readers: 59% — the percentage of salespeople who exceeded quota (the lowest ever measured)… Read More