Happy New Year!


May 2011 be filled with happiness and cheer as well as good health for all. Jeff Ogden, the Fearless Competitor Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to… Read More

Can Find New Customers help my business?


B2B Lead Generation | Can Find New Customers help my business? Someone asked on Twitter “Aren’t most of Find New Customers clients in tech?” Yes, but that is where we started. But it is not the only industries we can help. Are your salespeople struggling to uncover qualified sales opportunities? Are your lead nurturing campaigns… Read More

The big and almost free marketing initiative almost no one is doing today


(This post originally ran July 25, 2009) Our page on Lead Nurturing is superb too. What marketing initiative costs very little delivers a 20% increase in sales and is currently being used by less than one out of ten business to business sellers today? It’s lead nurturing, and a study by DemandGen Report (who recently… Read More

Personality – The Missing Ingredient in B2B Marketing today


After watching me, please visit Personality What do you think? We love comments and people who share. Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales… Read More

Marketing automation starves without a Content Marketing strategy


Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua, Marketo, Silverpop, Pardot or the like, this post is for you. (Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.) I’m the President of Find… Read More

Another BIG Milestone for Fearless Competitor – 36,000 views


Update: In less than two weeks, we added another 1,000 readers. We just passed 36,000 readers! (Since we wrote this a couple of days ago, we passed 36,584 as of late last night – on a holiday week!) In fact, we were featured on the Eloqua blog tree. (Click the underlined words to read a… Read More

Blue Ocean Strategies – as reviewed by the Fearless Competitor


“If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford Blue Ocean Strategies is all about creating uncontested marketing space. At the time Henry Ford created the Model T in the early 20th Century, most people were riding horses and a few wealthy people had custom-built cars. This… Read More

Website Makeovers: 3 Things Buyers Want on Your Website


(This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea. Found this excellent post by Vickie Sullivan at RainToday, and I share it below. Always trying to bring my readers the best articles… Read More

Content is king (in 2011), again


(Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource. FastCompany had a great post Content is King, Again from TJ McCue.  I share below. _____________________________________ Content is king. That’s the mantra.… Read More