2 Business Leadership Keys for 2011


Click to download How to Find New Customers, our remarkably popular white paper.

Let’s make it really simple. Here are 2 things to do in 2011 if you want to grow revenues using business to business lead generation:

  1. What customers want to buy is 1,000 times more important than what you sell. So put EVERYTHING in customer terms.
    For example, do not say “Do you need Product X?” Tell her what Product X does. If she needs what it does, she needs the product.
  2. It’s a crazy, noisy world. Customers want to be inspired. So inspire them.
    Shock them, entertain them, or make them laugh – it doesn’t matter. Just don’t be boring.

That’s it. A really, really short blog post.

Focus Roundtable on B2B Lead Generation

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

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