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Let’s make it really simple. Here are 2 things to do in 2011 if you want to grow revenues using business to business lead generation:
- What customers want to buy is 1,000 times more important than what you sell. So put EVERYTHING in customer terms.
For example, do not say “Do you need Product X?” Tell her what Product X does. If she needs what it does, she needs the product.
- It’s a crazy, noisy world. Customers want to be inspired. So inspire them.
Shock them, entertain them, or make them laugh – it doesn’t matter. Just don’t be boring.
That’s it. A really, really short blog post.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.