Find New Customers: 6 Marketing Principles from Made to Stick


How to Find New Customers for your business (Author’s note: As this material is copyrighted and it said “Do not replicate without permission”, so we asked for and received permission directly from a co-author before writing and posting this.) Co-Author Chip Heath emailed me: Sure Jeff.  Look forward to hearing how you apply the framework… Read More

Find new customers using guest posts, Twitter and other stuff


Thoughts and prayers go out to the protesters in Egypt. May they be safe. I also believe the regime will soon fall, as I believe the army is about to switch sides. Congratulations to @Kinaxis for winning Best B2B Marketing Idea of 2010 award we presented on Friday. Here’s the remarkable series that won the… Read More

Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!


In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates. Congratulations to Kirsten Watson, Director of Marketing and her team. We needed a good trophy for the winner. Since Kinaxis… Read More

DemandCon – spanning the entire sales and marketing process


B2B Lead Generation: DemandCon It’s a really different kind of conference than you are accustomed to. Welcome to DemandCon, the first marketing and sales conference to address the entire sales funnel, from first contact to final close. Demandcon was born when co-founders Steve Gershik and Shawn Elledge sat in the back of the room at yet… Read More

How to Find New Customers celebrates its 2nd birthday


Happy Birthday, How to Find New Customers! It was two years ago this very day, January 27th, 2009, How to Find New Customers was born.  And what a two year run it has been! It was on that date that Jon Miller, co-founder and VP of Marketing at Marketo took a chance on an unknown –… Read More

Teradata Completes Acquisition of Aprimo


Creates new powerhouse in Integrated Marketing Management We are pleased to report that Aprimo is a valued client of Find New Customers, the B2B Lead Generation company. In addition, the author of this blog, the Fearless Competitor, has been invited to host the B2B track at the Aprimo Marketing Summit 2011 to be held February… Read More