Are you looking for fish? Or are you looking to become a fisherman?

B2B Demand Generation | Learning be a great fisherman

“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb

Companies look for high quality sales leads. (fish)  Quality sales leads (fish) combined with good sales processes leads to new customers. Every business needs customers, so they continually look for more fish.

They contact fish markets and are mostly disappointed in the results. When they want salmon or marlin, they get minnows. The problem is that acquiring high qualify fish (customers) is not easy.

See all the great fish in this picture. Did they just charter a boat and go fishing? No. The people in this photo hired a top fishing company in Alaska. In my humble opinion that’s why companies need to look to top lead generation companies like Find New Customers and talk to experts like Ardath Albee or Jim Burns.

I recently got this from a CEO “The problem we have run into is most of these companies provide junk for leads and do not provide a good ROI.” Since the process is difficult, companies try to offer quick fixes, which only result in names (minnows), and not game fish (quality sales leads.)

We don’t sell you low quality fish – or any fish. Instead, we teach you how to fish (B2B lead generation). We train you on fishing (lead generation programs). Once you learn how to fish, you develop your own business sales leads. Your salespeople get high quality sales leads for life.

If you are looking to buy fish (leads), look elsewhere. But if you want to learn how to catch your own fish (generate quality sales leads) like the happy folks in this photo (customers) for life, talk to Find New Customers. And if you want a free white paper that explains in simple English (or Portuguese) how to implement your own lead generation programs, download How to Find New Customers using the link or image here.

Become an expert fisherman and eat for life.

How to Find New Customers
How to Find New Customers

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. He’s also the host of the new B2B marketing show Mad Marketing TV, sponsored by Act-On Software.
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.


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