B2B Lead Generation: 5 Tips for Killer Presentations


Sorry, dear readers, but I’m on a bit of a rant.  

If I see one more boring PowerPoint presentation, I’m going to vomit!

Let’s keep this really simple.  What should be in a PowerPoint presentation?

  1. Few words — if you have more than 8 words on your slide — kill it.
  2. Pictures — people love images.  Use them to convey your ideas. iStockPhoto is a great and inexpensive source of images.
  3. Story — people respond to stories.  Tell a story in your presentation.
  4. Simple — less is more.  Few slides.  Less words.
  5. Convey ideas with images —  Speed could be illustrated with a donkey vs. a racehorse.  23% tilted up to the right conveys an increase — without another word.

There is one simple rule to follow. If the presentation is self-explanatory, it’s too complicated. Great presentations REQUIRE a presenter.

There’s a lot of great presenters out there, but the King of Presentations is Steve Jobs of Apple.

Watch Steve present here.

Learn from the best.  Your audience will thank you.  And I can keep down my food.

Do you have tips to add to 5 Tips for Killer Presentations?

“If marketing to marketers is like cooking for chefs, Jeff Ogden is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well-known in the industry. And, he’s a heck of a nice guy to boot. I wouldn’t hesitate to work with Jeff now or in the future.” Steve Gershick, 28 Marketing and co-founder of DemandCon – the sales and marketing conference.

What do you think? We love comments and people who share. We also invite you to subscribe to this blog or sign up on your Kindle.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Find New Customers helps its clients rapidly grow revenue by transforming the ways they attract, engage and win new customers.

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10 thoughts on “B2B Lead Generation: 5 Tips for Killer Presentations

  1. Jeff, Share your feelings 100%. If these were put in priority order I would say:
    1) Story
    2) Pictures
    3) Few Words
    4) Convey ideas
    5) Simple

    The video is a classic that every speaker should watch before they make their presentation. It unfortunately, is in stark contrast to the iPad presentation. The impact of his health challenges were evident. I felt a sadness thinking that we might not ever see another of his landmark presentations. Thanks to YouTube, they will live on for all of us to learn from.

    1. Thanks for your comment, Miles. Could not agree with you more. I was at the CMO Thought Leadership Summit and sat though a mind-numbing regurgitation of white paper on slides. It was horrible. Contrast that with presenters like Steve Jobs and several others (By the way, Anna Talerico of Ion Interactive is excellent), and the difference is night and day. One of the presentation experts said something very profound. A great presentation does not work without a presenter.

      Your priority order is perfect.

      I too wish the best for Mr. Jobs and hope he regains his heath, for himself, his family and all of his fans — like you and me. Thank God for YouTube preservation.

  2. You’re so cool! I don’t believe I have read anything like
    that before. So great to discover somebody with a few genuine thoughts
    on this issue. Really.. thank you for starting this up.
    This website is one thing that is needed on the
    internet, someone with some originality!

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