Find New Customers: Where is the budget going in 2011?


Where are b2b marketers spending scarce dollars in 2011 to find new customers? MarketingSherpa has the answers below. Here’s my take on it. If you don’t have a blog (featuring happy people) or content marketing matches with a social media strategy – get with the program. It’s in with the new: Websites, search marketing and… Read More

Find New Customers: What the heck’s a Sales Lead anyway?


What’s a Sales Lead? If you are like most salespeople, your response is “The sales leads that Marketing gives me are crap.” And most likely, you’re exactly right. They are crap. So what do we do about it? I suggest, if you like this post, you share this article with your top sales and marketing… Read More