Hubspot (a superb marketing organization!) talks about it a relentlessly and, without question, inbound marketing IS the single most important part of your b2b lead generation programs. (We recommend about 80% inbound and 20% outbound – but not 100% inbound.)
Inbound marketing also matters because outbound marketing leads to online research. If you attract prospective customers, they will go to your website and look for great content. No content = no customers. If you want to find new customers today, you simply must embrace inbound marketing via great marketing content.
By the way, you can watch my recently live appearance on HubspotTV here by clicking the underlined words or the picture.
In this presentation, we share a simple and clear explanation of Inbound Marketing. If you like, please share it too.
“If marketing to marketers is like cooking for chefs, Jeff Ogden of Find New Customers is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well-known in the industry. And, he’s a heck of a nice guy to boot. I wouldn’t hesitate to work with Jeff now or in the future.” Steve Gershick, Founder of DemandCon.
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter at @fearlesscomp.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send a personal message or Leave a Reply to post a permanent comment.