Witty video series uses well-known celebrities and humor. Clever idea, perfectly executed makes this B2B marketing campaign a winner for Kinaxis, a maker of enterprise supply chain software
Bethpage, NY (PRWEB) February 5, 2011 – Marketers, especially in B2B, get no respect. Maybe if you are a well-known coffee company, all you need to do is redesign your logo to win attention. But most B2B marketers today can’t see the results of their efforts as quickly.
Suitemates by Kinaxis
|“B2B marketers struggle for attention. Wit and humor got it done for this company”|
This is why Find New Customers, a b2b lead generation consultancy, created the Best B2B Marketing Idea award to find the best and brightest B2B marketing ideas and share them with the world.
In its first of what is to become an annual competition, Find New Customers (http://www.findnewcustomers.com) has awarded the Best B2B Marketing Idea of 2010 to Kinaxis, provider of the on-demand supply chain management (SCM) and sales and operations planning (S&OP) software service RapidResponse.
More information about Find New Customers and its Best B2B Marketing Idea Award are available at b2b marketing idea of the year winner
Jeff Ogden, President of Find New Customers Find New Customers stated “There were a lot of great and innovative ideas out there from great companies such as Marketo, Hubspot and Eloqua, as well as Kinaxis. But in the end, it was the wit and humor of Kinaxis’ Suitemates series that won the day. We wish to congratulate Kinaxis for this important win.”
“I think we have the best software on the planet. but we’re not the well-known company we should be, ” said Kirsten Watson, Director of Marketing in an interview with Chief Content Officer magazine.
The solution came from the top: Chief Executive Officer Doug Colbeth urged the marketing team to be bold. But top management also knew that not everything will work. This vision – the willingness to take calculated risks – resulted in the award-winner. As for the use of comedy, Ms Watson said “It’s different from what others are doing. It’s our comedy and thought leadership content that works so well. It gives our company personality.”
Kirsten Watson, Director of Marketing for Kinaxis said “The team at Kinaxis is thrilled to learn about this added recognition of our work.”
Ogden, a sales/marketing and highly respected social media expert, employs best practices in b2b lead generation to help companies acquire customers and crush competitors via lead generation programs. His proven track record of exceeding targets speaks to his fearless competitor attitude and results-oriented nature. Ogden’s recent works include popular white papers and eBooks including “How to Find New Customers” and “Definitive Guide to Making Quota” as well as the new white paper “Moving from Transactional to Conversational Email Marketing” b2b marketing white papers
About Find New Customers LLC
Find New Customers helps businesses (150 to 5,000 employees and complex products) implement programs and processes to acquire new customers. Company president, Jeff Ogden, is also the author of the highly regarded demand generation white paper, How to Find New Customers. In addition, he writes a popular blog, Fearless Competitor.
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Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.