Blogging is THE business imperative in B2B marketing today
Hubspot found that companies with a blog have twice as many Twitter followers as those who do not blog. It also provides regularly updated content for social networks such as Twitter, Facebook and Linkedin. And search engines love blogs – due to their frequent updates. Blogs are the heavy lifters of B2B lead generation today.
So what’s next for B2B blogging? What trends are likely to emerge in the coming year? To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman, Jeff Ogden, the Fearless Competitor, and Chris Abraham—for their prognostications.
You can get the whole story in B2B Blogging Trends in 2011, a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings:
- Not blogging yet. 2011 is the year to start. Since less than 1/2 of companies have a blog today, you still have an opportunity to stand out. You can become the expert in your chosen specialty. (We certainly did. Please note that we have two blogs – each updated at least once per weekday. http://www.fearlesscompetitor.net on B2B lead generation and marketing) No blog yet? There are free tools like WordPress.com and Typepad.com, so there’s no time to waste.
- Blogging not only turns you into an expert, it’s ideal for search (Google loves frequently updated content)
- Blogs can be used with other marketing approaches, like PR and social media.
Click below to download the white paper.