Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

B2B Lead Generation | The Continued Gap Between Sales and Marketing Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob wrote this great post including links to more information. We hope our readers enjoy it, and more importantly, find ideas to improve business results. (by Bob… Read More

Personality – the Missing Ingredient in B2B Marketing

What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. What does B2B Marketing really need today? A healthy dose of Personality. Check this out. What do you think is the biggest problem in B2B marketing today? Jeff Ogden is President of Find New Customers… Read More

Find New Customers: 6 Keys to B2B Marketing Success in 2011

“We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?” If you want to find new customers using lead generation programs, you need to do a few things very well. A sales lead generation program depends on successful execution of a… Read More