Lead Generation Companies: B2B Marketing Simplified
Provide the right content to the right person at the right time in the right media
That’s the essence of lead generation programs – B2B lead generation in a nutshell, if you will. And as this chart shows, sales lead generation addresses the top challenge of Chief Marketing Officers today.
But that statement has profound questions:
- How can we know we are producing the “right” content?
- How do we know who is the right person?
- When is the right time?
- Which media do we use?
It also starts with good marketing research. The better you know your buyers, the better you can communicate with them. You also need to learn the principles of human nature – what do people enjoy? You need to watch and adapt to changing behaviors – to draw inferences from what they are doing online. And you need the ability to offer content in many different media – so they can choose.
Here’s are a few places where you can learn more about these topics:
- Buyers Personas and the LSL Model
- Lead Nurturing and Digital Body Language
- Content marketing and Lead Scoring
I hope you find this helpful. Please post a comment and tell me what you think.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.