Hiring for lead generation without addressing fundamental issues is…..


Can a low-level marketing employee have success in a bad marketing company?

Hope to stir up a hornet’s nest here. Fire away!

Just saw a demand generation job posted on Linkedin for a software company in Cambridge, MA called Endeca.

I know this company well. Terrible messaging, no value proposition and no content marketing. So what will this hire create?Lipstick on a Pig

Lipstick on a pig is still a pig.

A company with bad messaging and no content marketing is a pig.

Hiring someone to head demand generation is lipstick. But a pig is still a pig. (the company)

What do you think? Can a low level marketing employee have success is a terrible marketing company like this?

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on lead generation.

How to Find New Customers

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

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