B2B Lead Generation: Social Becomes an Important Element in Search
According to the Wall St. Journal today:
Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. and other social-networking companies from gaining an upper hand on Web innovation and potential advertising dollars.
The Internet search giant said it would allow users to recommend useful search results to friends and potentially reorder the way sites are ranked based on what they and their friends like or find useful.
The “social search” effort, dubbed “+1” or “plus one,” could change the way that some people use Google’s search engine.
This holds massive ramifications for the B2B marketer and Chief Marketing Officers. Google always in the past was all about inbound links – producing great content so that people build web links to it. But this world is changing so fast today.Today, people share recommendations and links on social networks – they no longer build web links. So Google is struggling to adapt to this new world.
Social Search is coming – Will you be ready?
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