The Edelman Trust Barometer 2011


B2B Lead Generation – Trust is the Critical Ingredient

Every CEO needs to hear this!
What is the state of Trust in Business today?

How can corporations build trust? (Hint: It’s no longer the corporate party line and CEO speeches. Sorry, but you don’t control your brand anymore.)

What do you think? I’d love to hear your thoughts on this study results.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours(with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generationexperts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.







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