B2B Marketing: Do you inspire?
“I’m laying bricks.” came the reply.
He continues on and find another man with bricks. He asks “What are you doing?”
The man says “I’m building a wall.”
He strolls on for a bit and encounters a third man. A third time he asks “What are you doing?”
The man stands up straight and tall, smiles broadly — and in a booming voice, he announces I’m building a cathedral.”
Three men doing exactly the same thing. But only one inspires.
My question for you is this:
Are you laying bricks or are you building a cathedral? Are you building something great – that truly inspires someone?
Here’s the marketing take-away. People want to be inspired. Bricklayers don’t inspire. But everyone would love to help build a cathedral.
What do you think? Do you want to be inspired?
Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.