Lead Generation Companies | Story is more powerful than the brand.
I’m a huge believer in the power of story-telling in B2B marketing – especially in lead nurturing. Ardath Albee of Marketing Interactions just posted about using scenarios in B2B marketing – she explains how powerful story-telling really is.
But just how important is story-telling? What value could you get from telling your lead nurturing campaigns in a story-telling format?
Let’s let Tom Peters, the top management consultant tell you.
What do you think? We love comments and our subscribers.
Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.