Why do content marketing?

B2B Lead Generation | Content Marketing

  • Why do content marketing?
  • What are the business goals of content marketing?

The data shows that buyers look for content at every stage of the buying process today. But what are the goals of companies engaging in content marketing?

The results are in on this study by Holger Schultz, Director of Worldwide Marketing at Safenet.

Lead generation, Lead Nurturing, and Thought Leadership are the top 3 objectives. Not a surprise to me. What do you think?

Content Marketing Objectives

What do you think? We love comments and our subscribers.

By the way, MarketingProfs, DemandCon, etc. Your conference sessions are superb, but I only attend as a speaker now.  Sorry.

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Want to learn B2B lead generation for free? Check out our Education page.

Please note that our wonderful free “cheat sheet” on lead nurturing “The 7 KeysLead Nurturing to Lead Nurturing Success” is a small taste of what you get in our terrific B2B lead generation white paper, How to Find New Customers.

Mark your calendars. I’m appearing on Sales Lead Management Association (SLMA) radio on June 9th.

Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.


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