Content Marketing Expert Joe Pulizzi interviewed by Hubspot


B2B Lead Generation | Content Marketing Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Here’s the permalink. Joe shares great advice on content marketing in this interview for B2B marketers. At the b2b lead generation consultancy, Find New Customers, we’re big believers in content marketing, fans of… Read More

Fearless Competitor passes the 47,000 reader mark!


This is truly a “Holy Sh_t!” moment. This itty-bitty blog we started over five years ago has now been read by over 47,000 people. We’re humbled. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation… Read More

Trust and the Big Lie of Lead Generation


B2B Lead Generation: Capturing Accurate Information on Forms Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email address.) First… Read More

The Truth About Leads by Dan McDade


B2B Lead Generation | The Truth About Leads Dan McDade of PointClear wrote an awesome book on the realities of business today, The Truth about Leads. (Click the underlined words or book picture to go to the Amazon.com link and purchase the book.) As the President of the B2B lead generation consultancy, Find New Customers,… Read More

Building a Winner by recruiting flaws


Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With This article about a college softball team has real lessons for companies hiring for senior roles. The bottom line : To… Read More

The ‘Need Solution’ Buying Phase


Lead Generation Companies | The ‘Need Solution’ Buying Phase In this blog series, we’ve been exploring the customer buying stages as found in the great white paper, How to Find New Customers. If you enjoy this series, we suggest you download this free white paper on B2B lead generation. The third stage of a buying… Read More

Why do content marketing?


B2B Lead Generation | Content Marketing Why do content marketing? What are the business goals of content marketing? The data shows that buyers look for content at every stage of the buying process today. But what are the goals of companies engaging in content marketing? The results are in on this study by Holger Schultz,… Read More

What are you passionate about?


B2B Lead Generation | What are you passionate about? BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question “What are you passionate about?” I started to write it out, then I thought, Why not hear it directly from me – in just 93 seconds? Click… Read More

Laugh and Learn featuring @fearlesscomp | Episode 23


B2B Lead Generation | Laugh and Learn featuring @fearlesscomp We believe in making Friday’s fun – and hope you agree. We hope you enjoy this episode of Laugh and Learn and tune in each Friday for a new show. In the show this week, we explore the power of using multiple senses in your marketing content.… Read More

Story is more powerful than the Brand


Lead Generation Companies | Story is more powerful than the brand. I’m a huge believer in the power of story-telling in B2B marketing – especially in lead nurturing. Ardath Albee of Marketing Interactions just posted about using scenarios in B2B marketing – she explains how powerful story-telling really is. But just how important is story-telling? What… Read More