Lead Generation Companies | The “Whom to Consider” buying phase
In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers, the prospective buyer has made a clear decision to pursue a solution to his or her business problem. Now his mind turns to the decision of whom to look at.
He might do a Google search. He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook.
As a B2B seller, you have two main concerns here:
- Have you established trust in the industry, so you show up on the radar?
- Have you published content everywhere that shows you as a solution to his problem?
What do you think? We love your comments and re-Tweets. And to learn more about buying stages, lead nurturing, etc. download the free white paper, How to Find New Customers by clicking the image below.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.