Got an email from Mark Hovind of Jobbait yesterday. (Mark is a consummate data junkie and he frequently shares interesting insights from the data on where the world of business is headed.)
Did you know that consulting is booming?
Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%), and Process and Logistics (up 53%).
Thanks Mark. Marketing Consulting up by 81% is very impressive.
Why is marketing consulting booming? It seems that companies are finally starting to figure out that it takes a lot more than marketing software to truly fix the b2b lead generation problems. Just read Dan McDade’s great book, The Truth About Leads to see the ugly reality B2B salespeople face.
They need ideal customer profiles, content marketing, lead nurturing, lead scoring and more. Most lack the fresh perspectives, talents and resources to do it all in-house, which is why they turn to lead generation companies like Find New Customers.
Why invest in marketing? Marketo spends 90 cents on marketing for every dollar spent on sales – and they are one of the fastest growing SaaS companies on Earth. Are you invested properly?
Take your total sales expense and multiply it by .9. Is that your marketing budget? If not, you’re not invested in marketing.