Marketing Consulting is BOOMING!

Got an email from Mark Hovind of Jobbait yesterday. (Mark is a consummate data junkie and he frequently shares interesting insights from the data on where the world of business is headed.)

Mark said:

Hi Jeff,

Did you know that consulting is booming?

Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%), and Process and Logistics (up 53%).

Thanks Mark. Marketing Consulting up by 81% is very impressive.

Why is marketing consulting booming? It seems that companies are finally starting to figure out that it takes a lot more than marketing software to truly fix the b2b lead generation problems. Just read Dan McDade’s great book, The Truth About Leads to see the ugly reality B2B salespeople face.

They need ideal customer profiles, content marketing, lead nurturing, lead scoring and more. Most lack the fresh perspectives, talents and resources to do it all in-house, which is why they turn to lead generation companies like Find New Customers.

Why invest in marketing? Marketo spends 90 cents on marketing for every dollar spent on sales – and they are one of the fastest growing SaaS companies on Earth. Are you invested properly?

Take your total sales expense and multiply it by .9. Is that your marketing budget? If not, you’re not invested in marketing.

Want to learn how the B2B marketing experts at Find New Customers can help your business? Check out How We Help You.

Have you seen our new free “cheat sheet” – 7 Keys to B2B Marketing Success? No sign-up needed. Go grab it now! Or sign up for our demand generation podcasts in iTunes.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

2 thoughts on “Marketing Consulting is BOOMING!”

Jeff,
I believe you got the Marketo number from a Tweet I sent while attending Marketo’s Revenue Rockstar event in Waltham MA yesterday.

What my tweet should have said was that Marketo invests 90 cents in marketing for ever dollar it invests in sales. Jon when to to say that that marketing-driven approach to sales increases their sales and reduces their overall cost of sals.

Yes, Mac, I did see that in your tweet and I used in my blog post. And I believe your clarification matches what I wrote. Thanks for your comment.

I’m attending the Revenue Rockstar Event in NYC next month, by the way.

Mac McIntosh says:

May 12, 2011 at 3:12 pm

Jeff,
I believe you got the Marketo number from a Tweet I sent while attending Marketo’s Revenue Rockstar event in Waltham MA yesterday.

What my tweet should have said was that Marketo invests 90 cents in marketing for ever dollar it invests in sales. Jon when to to say that that marketing-driven approach to sales increases their sales and reduces their overall cost of sals.

The Fearless Competitor, Jeff Ogden says:

May 12, 2011 at 3:16 pm

Yes, Mac, I did see that in your tweet and I used in my blog post. And I believe your clarification matches what I wrote. Thanks for your comment.

I’m attending the Revenue Rockstar Event in NYC next month, by the way.