The Problem with Marketing Data (via )

Updated with new data

B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies. Marketing relies on accurate data, but most companies have inaccurate information. In fact, a large portion of in-house data is wrong and … Read More

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