Kill the live webinar

WebinarLive webinars are a big mistake.

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Stick a fork in live webinars. They are done.

The live webinar should land on the ash heap of history.

Have you ever had audio problems? Loss of video? Who hasn’t? Why are their so few live shows on TV?

The webinar experts at Avitage are right. Recorded webinars are the way to go. Jim Burns, CEO of Avitage told me that in the last 10 years, he’s done a live webinar only once – last week – and it was a disaster.

Deliver the webinar to no audience and record it. When the time comes to start, simply press Play. When it ends, do the Q&A session live. The result will be a flawless webinar every time.

  • No audio problems.
  • No speaker delays.
  • No problem.

Your audience will thank you (except they will never know what you did.) And if you need help with your webinars, contact the pros at Avitage.

What do you think? Do you deliver recorded webinars? Do you plan to try it? We love your comments and sharing.

P.S. We just did a live webinar entitled “Stop Marketing in the Dark” sponsored by Act-On Software. While they wanted to record it and play it on demand, they were unable to find out how to do it in Cisco Webex.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at

2 thoughts on “Kill the live webinar

  1. I will concede that pre-recorded webinars with live Q&A sessions at the end can be effective and extremely useful but I wonder if their use is more limited than the blog suggests.

    I think a mix of both tactics will enhance the prospect of B2B interactions and increase the chances of making a sale and/or keeping the client. Interesting ideas though. Your blog entry got me thinking and engaging!

    Michael Girard
    Community Engagement, Radian6

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