A Review of Engage – by Brian Solis


My review of the Social Media book, Engage, by Brian Solis

(Editor’s note: The review of the book below is of the hard-cover copy and not the “New and Updated” book. I apologize for an statements about issues that may have corrected in the newer edition.)

I had the pleasure of meeting the author and getting a signed copy of this book. Now that I’ve finished it, I want to share a review for our readers. While our reviews do not always please the authors, we hope our readers appreciate our candor.

Here’s my bottom line:

Great info, but not recommended

Brian is undoubtedly a top expert in personal interaction and social media. His book covers every aspect of those key elements. He covers ideas like the Conversation Prism – great stuff.

However, the book is laid out like an college textbook. For instance, Chapter 14 is The New Media University | MBA Program – Second Year. This academic approach – as if you were in college – means the book has a rather dense, academic bent.

I believe business books need to be simple, straightforward and action-oriented. For instance, the book Inbound Marketing By Brian Halligan, Dharmesh Shah, David Meerman Scott has simple action items after every chapter. Content Rules by Ann Handley and CC Chapman is simple and clear. In contrast, I found Engage to be complex and academic.

We give this book 2 stars (out of 5)
Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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