Are you indispensable?


Recently Jill Konrath of SNAPSelling did a webinar with one of my favorite

Jill Konrath
Jill Konrath

thought leaders, Seth Godin. He discussed the idea of being indispensable. Thanks for booking that great guest, Jill!

(We’re reading the book, Linchpin, and will post our review when finished.)

Seth believes that the American dream of go to work, follow instructions, do what is told – is dead and buried. He believes a new American Dream has emerged – be remarkable, educate and share, etc.

I’d like to share Seth’s tips with our readers:Seth Godin

  1. The difference between a gift and a present.
    A present is something you give and expect a present back – like tickets to a game in return for business. Seth believes in gifts – giving away things simply to earn trust. Ask nothing in return. Like the insurance agent who called a client to tell him that GEICO was a better choice for him. The agent gets nothing in return. (By the way, Find New Customers‘ motto is “Always Be Helping” which is truly gift-giving.)
  2. The Importance of Failure
    Failure is how you learn. Failure means you tried. Failure makes you stronger. Fail fast and often and learn from it. (Find New Customers believes in this too. Fail often and fast – but learn from it.)
  3. Don’t be a cog. Be indispensable.
    This involves making a conscious decision to be different, to be better, to be the go-to expert. This must be a decision you make – to be the best. (When I was the featured guest on HubspotTV recently, I was asked for the marketing take-away of the week. My answer? Be Different.)

Great tips, Seth. Thanks for sharing.

Part 2 of my popular interview with the content marketing expert, Jim Burns of Avitage, runs on Monday.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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