My interview of the content marketing expert, Jim Burns of Avitage, Part 2

B2B Lead Generation | Using Video in B2B Marketing

Last Wednesday I shared part one of my interview of the content marketing expert Jim Burns of Avitage. (Click underlined words if you missed it.)

Jim Burns
Jim Burns

In part 2, Jim sits down again with Jeff Ogden, President of Find New Customers  again to discuss the power of video in b2b marketing today.

I ask Jim about opportunities for using video and whether or not video can play a role in the actual sales conversation.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

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